NET OFFERS 'TONS' OF DATA BUT DOESN'T SUBSTITUTE FOR A COUNSELOR

THE RITUAL of applying for college is going high tech. High school students are now heading to the Web to get information instantly and conveniently.

From the venerable College Board, which runs the SAT college entrance exams, to upstarts such as BestSchoolsUSA.com, online research services want to help students pick schools, write essays, even pay for tuition. Most sites are free.

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